The company is part of the UN-led global effort to boost food sustainability.

The management team has formed strong partnerships with highly advanced food tech companies in Europe, Israel, UAE, and Singapore and seeks to deploy an aggressive growth strategy to expand such scalable food solutions to the Asian, Middle Eastern and African markets.

3F will focus on developing R&D, production and distribution facilities in UAE and Singapore in partnership with the local government agencies. The subsequent operating hubs will be set up in Africa and Asia-Pacific.

Leonid Musatov
Founder and Managing Director

Leonid has a proven track record of successful investments and new business launches in private equity, FMCG, food & beverage, and telecom sectors. He is regarded as an innovation oriented business leader with 25+ years of investment and operational experience, having worked in a variety of regions including Europe, India, SE Asia

Leonid was previously an executive director and member of the investment committee of Sistema Asia Capital in Singapore and the Chief Operating Officer at MTS India, a major telecom venture in India. He began his career with Telecom Italia where his responsibilities included overseeing the marketing of new telecommunications products and services. Leonid then joined Dun & Bradstreet, heading up adhoc market research and facilitating the launch of A.C. Nielsen services in Eastern Europe. In a previous assignment, Leonid was with Mars Confectionery in various management positions and in different geographies across Europe. He was responsible for new product development, marketing and new brand launches.

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